Most GU10 bulbs are 300 to 450 lumens including brands like GE and Philips. Satco states that this model originally (?) has 550 lumens. I don't know what they mean? In addition, this information is not described on the packaging, but only appears in its own special lists. Expect 500 lumens at best. I have to admit that this product is stronger than other brands and just as bright as my previous PAR 20 halogen bulb. The color temperature of 2900K is also perfect: not bluish, not yellow, not too white, just PERFECT for my kitchen. It gives the right color to your surroundings, which is what I need in my kitchen.
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