I like that it allows us to see what our partners are doing with products we sell as well how they feel about them through social media posts or reviews etc., this helps me make sure my product line meets customer needs while also helping build relationships/sales leads between partner & customers which ultimately benefits everyone involved! Nothing at all really but its been great so far!! Great tool if you're looking into ways your business can benefit from using Social Media Marketing (SMM).
It's helped grow awareness around certain items within specific categories by allowing people who would not be aware otherwise know more information regarding these goods when searching online via search engines such as Google / Bing et al.; has increased visibility across various platforms including Facebook pages - increasing reach beyond just website visitors alone ; increases engagement levels amongst users posting content relating directly back to one particular item e.g.: Amazon Echo smart.