The ability to integrate with other ERP applications, ability to pull in transactional information from multiple sources, ability to create custom views for reporting purposes.
It does not support all functions available in Excel or PowerBI which can be very limiting at times. I would recommend this product if you are looking for an integrated solution between your business operations and analytics capabilities. We use it primarily as our master source of financials but we also leverage its analytical capability to run reports directly against our operational systems.