I like that it's easy to use with no complicated features or menus - just click what you want! It is very user friendly as well so if there are any questions they're usually answered within minutes (I've never waited longer than an hour). The only thing i dislike about wishlisting in general would be its lack of customization when compared against other platforms such as Shopify & Magento where we can create our own custom themes/designs etc.. but this isn't really something one should complain too much over because all products will have their unique look once implemented into your website which could make things easier overall by having more consistency between brands using same platform. We were looking at creating different websites specifically tailored towards each brand without being limited due to cost constraints since some companies don’t necessarily need full blown eCommerce solutions while others do require them fully developed.