I like that I can use it to get insights on the performance of my campaigns, which helps me make decisions on what to continue or change. I also like the ease of use and the ability to get to the insights I need in short amounts of time. I don't really have any dislikes, but I know that there are a few features that I would like to see in the future. I am able to get insights on what will perform and then make decisions on what to continue or change. It helps me make important decisions that impact the performance of my campaigns and helps me focus on the right content to drive conversions and revenue.