I like that it is easy to use, has many different options for sorting out your data, as well as being able to sort by date in order of when you received something from someone or sent them an email etc. It's not very intuitive at first but once you figure things out its great! If you are looking into this product please do so with caution because there isn't much information online about how to get started using it effectively. You will need some time getting used to all the features before fully utilizing what they have to offer. We were trying to keep track of our emails and messages we send/receive via social networks such as Facebook, Twitter, Instagram and LinkedIn. This software was perfect for us because everything can be sorted through one place which makes keeping up with all these accounts easier than ever.