I like that they take into consideration more than just my profile/demographics when trying to reach out for potential clients - it's not always about them having certain characteristics (age range or gender are usually important factors) but also what their pain points may be in order get things done quickly so as soon as possible we can help solve those problems! They do have some amazing data scientists working there who truly care abut helping companies grow by solving marketing issues through digital channels with innovative strategies at affordable rates compared wih other agencies.
We've been able tto see increased conversion from using personals' solutions since implementing different campaigns within our website such us retargeted ads etc., I love how easy it is to use and the results are very good for our business! The only thing I dislike about personas is that it sometimes feels like you need to be a genius to get the most out of it. However, if you do understand how to use it properly then it will pay off big time! We have been able to generate more leads from the same amount of work using personas than we ever did before.