So far, I have found AA Cars DNA to be easy to use, especially compared to other solutions I have tried. It offers many of the same features offered by other platforms, but it's the customizability that really sets it apart from the competition. For instance, if you want to include images in the email messages you're sending out, it's pretty easy to do. And since it's web-based, you can customize your templates however you like. Other than that, I like the interface, the reports, and the fact that it can import and export data directly from your dealership's database. Overall, I'm happy with the product, and would recommend it to anyone looking for a solution to their car dealership management needs.