* This is a pretty simple service to use. You simply sign up, connect your email and social accounts, and start sending messages from those sources to potential customers. It automatically builds personalized message templates for each channel (email, SMS, etc) based on a list of triggers (website visits, clicks, replies, purchases, etc). It is fairly cheap and can generate a lot of qualified leads for a small business, so if you're looking for a low cost lead generation solution, this is a great choice.