It's very user friendly and has many different features which can be customized as per your needs. We have been able to create custom reports and use them in our Marketing team meetings. The support provided by their team was great! They are always there when you need help with any questions related to the product. I wish they could add more templates like sales force one so we don't have to go through manual work everyday. This software allowed us to implement an automated marketing system and save time.