I like that we are able to go deep into each campaign, understand what worked well or not so much in various markets.
It is very easy because you can customize all of your accounts from one dashboard! There really isn't anything bad about this tool but if there was i would definitely make mention somewhere along my profile page (or email me at contact@emsipublicrelations). The benefits include being more targeted/customized towards certain audiences which helps us reach new customers faster than traditional methods such as mass-marketing emails etc..