It allows you to track all your social media activities in one place, which makes it very easy for any size business or organization with limited resources available - at least as far as analytics are concerned! I have been able use this tool since 2014 when we started using our own data sources (e-mail lists) but now that they're integrated into Google's platform its really helpful because there is less time spent monitoring multiple platforms. So much easier than having someone else do so :) Also great support team from start until end of project implementation & maintenance phases along side their development teams too!! Great product overall. We were looking forward to integrating more tools like Facebook Ads Manager etc., however given current COVID19 situation these features might be further down list of priorities right now though not entirely impossible later once things get back towards normalcy again ;) Would love if some other integrations can also work out well after successful launch :). Tracking website visits has never before looked so simple nor effortless! And reporting was always an issue till date even then only basic reports could manage without proper guidance/ It is very easy to use, it's fast as well! And I think there are many options for segmentation of your leads/traffic sources - great! Nothing specific. If you want to do some A/B testing or just see how different landing pages perform best in terms of conversion, then this tool will help with that. You can also easily track performance of campaigns over time using graphs & charts viewable from dashboard page.