The ability of tracking keywords from social media platforms as well at Google search engine is good for us marketers who wants data-driven approach in our SEO efforts; it helps me track my keyword ranking/ROI very efficiently without wasting time with manual checks! I've been using this tool since two years ago but not yet found any issues related its use or features so far that would make you feel something's lacking here - just go ahead & give them free trial if they offer one (which i think yes).
It helped improve ROIs by keeping an eye over competitor activities around similar topics which was otherwise difficult when we were working offline too because there wasn't such facility available then!! Now even online presence can be tracked easily through their platform!!