I like that it has multiple options, so you can customize your reports in different ways to fit what suits best each individual client's needs! It also allows me access from anywhere at any time via my phone or computer - this helps when working remotely as well (which we do often). The only downside was having trouble getting an account set up initially which took some back & forth emailing between myself and their support team but eventually they got us sorted out. We're using bettergraph primarily because of its ease of use compared to other services/apps available today; however there are many benefits including being able to manage our own data collection process without relying solely upon another 3rd party platform such as Google Analytics etc., plus not needing additional software installed into clients' websites themselves since everything happens within one dashboard itself.