Hubspot is GREAT both for marketing and sales. The key is the ability to provide insight to each area. This means giving marketing a sales tool, and vice versa, allowing marketing to drive sales opportunities. All while providing deep support for the sales team in Hubspot too. If you have never used an online CRM before then you should definitely check it out!"
I used to spend hours upon hours searching Facebook trying to figure out why my new lead conversion rate was failing. I was going over reports again and again trying to solve problems before finally reaching out to other channels where I had success. Then I found this magical site called Hubspot which allows the user to go into their account and then into their campaigns making it very easy to look back at old accounts and discover trends which helps identify weaknesses and strengths within an account.
Hubspot is a good SaaS marketing automation package. You can build lists, send campaigns around promotions, manage budgets, track responses and more than enough things to automate and even add plugins for extra features. This is a very basic overview though to give you an idea of what the HubSpot platform offers its developers. If however, you are looking for something beyond what the standard offering has then you may wish to look elsewhere due to the lack of customization options within HubSpot. As HubSpot isn't geared towards custom designs, when you reach the point of needing anything custom you have limited choice and also need to pay someone else for those sorts of tasks.
As a marketing person, when you start trying to figure out new ways to interact and communicate with customers without breaking the bank, the possibilities become endless. And then there's the issue of actually tracking those conversations, connecting with your existing accounts, and turning raw data from social media interactions into real ROI. Hubspot is great at doing just that. If you're looking to streamline the whole digital communication aspect, Hubspot is perfect. Especially since Hub spot offers both marketing and sales version of their CRM; allowing users to focus one section while still keeping track of another. With their vast options, I'm continually surprised at how much value they add to small businesses even after their free trial ends. Their API integration is also awesome; once integrated, you'll be able to sync up your CRM account with third parties' systems such as Mailchimp, Zoho CRM, etc. This is a must for anyone looking to build an online presence or increase the efficiency of their team.