I like that it is easy for my team members (and me) as everyone has access from anywhere through their phone or computer! It's also very user-friendly - you can easily navigate around by clicking different icons/buttons without having too much of an understanding about how everything works behind all those buttons!! Nothing yet but this tool looks promising so far. We are able reduce time spent manually checking our link profile against Google Search Console which then leads us into other tools such adwords monitoring etc..