The ability for our users (customers) that do not use Facebook, Twitter or Instagram but still want access is ideal! It allows us an audience we can market towards without needing their personal details such as email addresses etc which could be used in other ways if given out too freely by social media companies so this was very helpful at first time of using it!! I dislike when people logout from my page because they're browsing elsewhere instead - please don't just leave me hanging like you would with any website/app where there's downtime while waiting around :) Great product though once fully implemented & set up properly will make things easier than before even moreso now i'm able get results much quicker compared previous methods.