I like that it is simple for me as an owner of my own farming operation in Idaho with limited IT knowledge! It's also helpful when you're not around during busy times (like harvest) because everything can be done remotely from your phone or laptop at home instead of having someone else do all these things while working outside. There are some features which could use improvement but this software has been very useful so far especially given how much we've used other programs before. We have had no problems using this program since our first day running OIOPTIMIZER last fall.