The best way to conduct market researches are with cooltool, it's very good for social media marketing. It can be used for any purposes; we have used it to measure the likes of our marketing campaigns. There is nothing much to dislike as most things are easy to use. With more than 100 million users, one can use the platform safely and without hassles. I find their dashboard user-friendly but sometimes you might need to understand it from someone else's point of view so that problem is solved. We have never faced any problems in using this tool or any other issues when working with them is amazing. For getting accurate data we can count the number of likes posted in our posts. I like that you can customize your surveys to fit what YOU want, not just whatever they think will sell! It's easy to put together questions/surveys quickly with this tool compared to other options out there (like SurveyMonkey). Not sure if it has all of my favorite features yet but so far its been great. This survey builder makes creating custom questionnaires quick & simple which saves time in building them myself or having someone else build one!