I like that it is easy to use for all levels (from beginners). It has helped me understand my own information better than any other tool we've tried in years! There are many ways you can customize your profile so there really isn't anything wrong with this product at this time but if something were missing or could be improved maybe they should consider adding "customization". This helps us organize what type of data each person needs access too - which then gets passed along through training programs as well!