It provides clients with real-time insights and actions across every stage of the consumer journey. Our unique AI-powered technology combines advanced data science and machine learning to provide actionable insights, turning raw data into intelligence. I like how they give you an idea of where your time will go when using it as opposed to some other tool which just shows statistics without telling you exactly how much time was spent there or why it matters. They have great customer service so if you do run into any problems with the software you don't feel alone.