I love that it's easy enough so my entire team can use it without any training or assistance from me! We have been able solve our problems with this tool very quickly - sometimes we just don't know what else is out there at first when trying different solutions but once you give them some time they usually come up with something great! That said though be sure your expectations are realistic because of how simple their interface could seem (which isn’t necessarily wrong!).
Our marketing department has found many new ways to capture leads through beacon campaigns which makes us more efficient as well since all information needed was already stored within each campaign automatically by beacons themselves after set-up.