The ability for me as an individual marketer is that it allows us in our industry (real estate) be able reach all customers who are online at any given time with no limitations! It also helps track what pages people view when we're not there which gives insight into how much traffic each page gets from social media or other sources outside their own site's content etc.. I wish more features were available but this program does exactly everything one needs within its capabilities without being too complicated - something many programs lack nowadays!! Tracking clicks through links shared via email campaigns- sharing those results back down line if needed.- allowing clients full visibility over my work while keeping them informed about new changes made along way during projects.