The best thing about this software is that it has all of my data in one place, so I can easily check to see what kind responses or feedback users have given me when using certain products/services over time! This makes finding trends much easier for myself as well because now there's no need go searching through multiple files at once just looking up information regarding user reviews from different companies like Amazon etc.. It would be great if they could add more features such us adding comments too each response (as we do with other tools) but i think thats something you'd probably want since its not free :).