We use MA's platform as our main CRO toolkit because it is very easy-to-use (we have no technical skills), allows us to automate most of what we do manually every day - from sending emails or creating reports through an API call all way down to scheduling tasks such that they run at certain times automatically without any human intervention! The only thing I dislike about this software so far are their pricing plans which seem quite expensive compared to other competitors out there but once you get used to them everything will be fine :) As said before, ease-of-usage makes me love Ma more than anything else even though i can't say much good things abt its features yet :).
Our team uses ma mostly for email campaign management since we send thousands upon thousand daily campaigns via Mailchimp account using various segments created by MAs data mapping feature.