I like that it's easy to use for both new users as well advanced ones who are familiarized in other products such as Hive or Hadoop ecosystems (Hive & Pig).
It has many useful features but some could be improved by adding more functions / tools which would make their life easier if they want them too much complex than what we need now. We're solving problems related to our customer base so this tool helps us get better insights about how people interact online using social media platforms where most customers tend to share information/data through these channels nowadays - Facebook etc..