Review on Measured Results Marketing by Jonathan Bennett

The platform is easy to navigate and provides all the tools needed for us as marketers in our role as Account Executives at AIGA Insurance Services Group. I dislike that when it comes time to send out campaigns they tend times not to be sent until after we've created them, this can delay sending certain accounts which could negatively impact performance or account retention. If you're looking to implement a campaign tool which gives you flexibility with content creation, segmenting audiences, and tracking results - look no further! The ease of creating multiple emails from one template without having to copy/paste is especially valuable. You save so much time by utilizing MRM's functionality and we're able to track individual actions within each email sent versus just seeing open rates alone. Segmenting segments and using custom variables allows us to see exactly what works best.