The ability for us as developers (both front end / back) is that it's very easy to use - even if you're not an expert at using analytics tools or data visualisation software! It was super simple getting started up & developing our first test plan which allowed me get my head around how things work straight away without having too much of any background knowledge required before I could start writing code myself :) We've been able run tests against multiple browsers so far including IE11+Edge but haven't come upon anything specific yet where there isn’t something already available via other platforms like Google Analytics etc., however they do have customer success stories here showing what can be done when working together within your own team who know each others' strengths well enough ;) Overall happy thusfar though nothing really came out during testing initially either way just some minor UX improvements were made once implemented into production after initial development phase had finished.