It is really easy to use. We are able to use it for both, manual campaigns as well as automated ones. In contrast with other platforms, we actually get useful results from our data analysis. And this platform help us with the analysis of all different kind of data. All the data we collect (from all different sources) has one purpose - increasing conversions for our clients. Using the platform helps us in achieving that goal. The tool does not work without proper implementation. If you are willing to invest some time into it, I am sure you will be fully satisfied with the benefits our users receive from our platform. Thanks to optimistik we manage to understand in which way our customers interact with our product. This gives us all kinds of insights about how to better serve them. The best part of the software is that it helps in collecting data for analysis and data visualization, which can be used for decision making. I like the fact that this software is very easy to use, especially by students who are new to business analytics. It has helped me to organize my data and prepare reports to share with other colleagues. This software is very helpful in analyzing the trends of businesses. I have been able to understand different aspects of my business using this software.