The dashboard gives us all of our data so we have no guesswork when it comes to finding out what's working! We've had success with increasing engagement and click through rate for our ad text link as well as other links on our page. I like their reporting system and how easy it was to set up our first few campaigns. It took about 15-20 minutes from start to finish once we found everything that we needed. There isn't anything bad or negative at this point but if there were any things I would say they are minor issues which aren't deal breakers by any means. Take your time looking around and see what meets your needs best. I am using them right now to increase my overall conversion rates. In order to do that, I need more people clicking on my ads.