Despite the lofty claims made by Bdcoco's creators, the brand's actual offerings fall far short of the mark. Despite being advertised as "fierce and stylish," the company's jewelry, shoes, and clothing are unimpressive. The clothing brand is so unremarkable that it has little chance of succeeding in the saturated market of online clothing retailers. Perhaps this is due to Bdcoco's excessive emphasis on branding and promotion at the expense of product quality. It's also possible that the business simply couldn't keep up with the rapid changes in the fashion industry. For whatever reason, Bdcoco is not a good choice for those who want to stay at the forefront of fashion.