It helped me discover new areas of my service area, which was beneficial in terms of expanding my business. It’s user friendly and it gave me a huge competitive advantage over other services in my market place. You can’t beat that! The software itself could be more user-friendly, especially for new customers that are not familiar with this type of software. But I would highly recommend this product to anyone who needs real time sales information. This has been very helpful in increasing our sales as well as giving us an idea of what areas we need to focus on when marketing.