I've worked in digital marketing for years so this platform didn't seem too new to me but it was actually very easy once you get used to using all its features! The ability to find relevant content creators that are ideal fits your target audience has been huge time saver as well since we can easily reach out directly instead of having our team scout them manually ourselves now which saves us tons off work every month!! This software doesn’t have any cons really other than maybe some minor bugs here or there if they haven’t fixed those already by their own standards (which happens sometimes).
We use klare mainly because finding quality writers who fit into what type/genre would be difficult otherwise without an automated tool like theirs - especially when reaching outside US markets where most agencies aren’t familiar enough wth local talent marketplaces such as Upwork etc..