I waited a month of use before giving my opinion on this product. First a few notes: Hair type: straight, strawberry blonde, thick. I am not colored. Why I Purchased This Product: I am concerned about breakage and the amount of hair loss I have had over the past year. Needed to strengthen hair roots. Advantages: Significantly less breakage and loss. I noticed that my hair loss decreased by about 80% during shampooing. Much less flaking during/after drying. The composition does not contain palm oil, which was important to me. It is cruelty free and not tested on animals. As soon as you rinse out the shampoo it feels very soft and already prepared which makes me feel like I don't need as much conditioner. Cons: Shampoo doesn't lather well. For someone like me with thick hair, I need my shampoo to go further. I have to use too much to feel like I am cleaning my entire scalp. The smell can also be turned off. I'm more of a fan of lavender/tea tree/rosemary/mint. While the smell is by no means bad, it's more reminiscent of vanilla, sandalwood, and a bit of musk. Not exactly my style, but that doesn't detract from the power it gives my scalp.
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