I like how fast it can be to post content, especially during events or campaigns where you want people's attention in real time! It helps with keeping my audience engaged throughout their day by posting relevant information for them at just when they are ready/wanting something new from me (or vice versa). We have been able use this product since our first event we hosted using hashtags - #TheNewAge of Social Media Engagement Event held back @ The Ritz Carlton Hotel last year which was very successful due its ability as well being cost effective compared other platforms out there now days such us Instagram Live etc.. This tool has helped grow awareness about what hashtag best fits each type / situation so far!!