I like that you can keep things simple by using only one page for your obituaries instead of having separate pages for each funeral home in town or state.
It's also nice that there are different layouts depending upon what level of privacy/access users have (e.g., those who pay extra receive more detailed information). You could expand this into something big-name companies offer where they provide all their services online but not just funerals! My problem was being able to update my details easily when changes were made at local cemeteries after moving away from hometown.