I just bought this so I can't and won't comment on durability until I know. For now, I trust the GE name. When building this place I made sure all my lights had glass shades. It makes NO sense to me to try to light up the place with bulbs that have opaque tubes all but a small part. I want the light to bounce back to my ceiling and then bounce back into my space. These lamps do that much better than any other GU 10 I have used in the 12 years that I have lived here. They give off a nice bright warm light with just enough lumens for my 77 year old eyes to see through. HOORAY! I will be repurchasing them soon so I can replace other bulbs when they go.
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