The data available from RoxHill is excellent. It provides detailed information about companies, campaigns and journalists. It can also provide insights into competitor media coverage. I dislike that it can be difficult to navigate through when working with large datasets. This can be addressed by creating more customised dashboards. Also, this could be improved by implementing filters for keywords. I would recommend using RoxHill. We use RoxHill for our client research. It allows us to identify new ways to communicate news stories and engage clients. Also, it helps us understand how our competitors are communicating their own news stories.