It provides me with information that my competitors are providing at different price points from their product offerings. This helps in making decisions as what I should be selling compared to them. Sometimes it can become very difficult to navigate sometimes. Also, it's not possible for our small team to have Competitor Monitors up live all day long so we need to wait till close of business before we see what they've put out there. We use this tool to look into what people want vs what they're buying/comparing us against (in terms of features & pricing).