Ease of use; fast execution times compared to other platforms; flexibility in using different types of products from multiple providers. Certain product offerings are not as flexible as you would like (e.g., no ability to pay margin with fiat currency). Also, there is only 1 account manager available 24/7 so it can be difficult to get your questions answered when you need them most. Use this software if you want easy integration into all crypto exchanges or liquidity pools that support it. As an active trader who uses many crypto exchange APIs I am always looking for more ways to have my trades execute quickly and efficiently. This has helped me greatly by reducing trade slippage while increasing speed and accuracy of execution.