Review on Welcomer for SAP Commerce Cloud by Nick Mcvey

I like the ability to track customer behavior across channels (physical store, online) as well as identify potential sales opportunities when they are not yet logged into an account or have a transaction pending but are visiting a store. There are some features that could be improved such as allowing users to log in from any device without having to manually create credentials. We use it to understand which customers are more likely to purchase items after they visit our stores so we can better target marketing efforts.