I really like that it tracks all of your interactions with people in regards as far voting goes so when someone registers for an event or turns out they can see how many votes are involved versus non-voting participants etc., which gives my office numbers at any point during events/meetings.
It also has some great tools if there's interest from within our organization (which isn't always immediate). We're trying different ways to get more individuals engaged who haven’t voted before but have registered this election cycle through us - we've seen several new registrations since Election Day!