I like that it is very easy to use if there are less than 10 features in play for analysis of an account's performance as well has being able to create visualizations/reports using its API or via our own web app! There isn't anything i dislike about this program but would say more advanced reports should be available sooner so we have time adjust accordingly before implementing new analytics solutions. The platform itself does not need any training at all which makes life easier when integrating into existing workflows; It also allows us access from anywhere anytime without requiring additional software installed locally allowing remote support across multiple locations quickly & easily too!!