I like how simple it was for me as an admin/marketer of our clinic, because we could create surveys in minutes with all kinds of questions about patient experiences (and then send them out via email). And also easy access analytics reporting! Nothing so far but great support by their team when needed - very responsive and helpful! We are using this tool mostly just internally at my practice right now; however if you're looking into something more comprehensive or multi purpose, give doctibble some consideration too! It's super user friendly once set up correctly, which isn't always intuitively clear without experience / assistance setting things up properly first!! Also they have several different options available depending what kind your business needs etc., not sure exactly why other people would consider another option over theirs though? Surveys can be created quickly & easily through docsitetable interface.