I use it with my store as an autoresponder service provider along side of MailChimp! It has helped me gain subscribers faster which is great because we are not paying anything extra when using this software compared against other services that require monthly fees or pay per transaction amounts (like AWeber).
The price point itself isn't bad but if they were able go down in cost by at least $20 then there would be less competition out here since their prices aren’t cheap either so people don‘ t get overcharged like most providers these days.. This helps keep our costs lower than others who charge higher subscription rates plus add charges everytime someone subscribes etc -.- Which makes sense considering all those additional things have got added onto your bill each month regardless whether anyone subscribed/unsubscribed from us via them doing something wrong within said program OR through being inactive themselves after subscribing?