The most important thing was that it helped me gather all of my thoughts into one place. I can now easily access them from anywhere! It would be great if there were more options for connecting with other users outside of your team. There are so many platforms out here now when you're looking at social media marketing. You have to pick wisely which ones fit best with what you're trying to achieve in terms of goals/resources needed vs time spent working through them. We've used this product as part our overall content creation strategy across several projects.