Without a doubt the best purple shampoo I have used so far. I only took off one star because it dries out my hair so I recommend mixing it with some conditioner or a more moisturizing shampoo. turns my blond hair orange. The purple color is rich and deep, which is good if you have very copper colored hair. I don't have a problem with my hair turning purple or anything like that. I prefer the most ashy tones as they look more natural so I love the end result of this shampoo. I only use it once a week and leave it on my hair for a few minutes. I've tried more expensive purple shampoos like Loreal and TIGI and this is my favorite. I will buy again. Small things have a big impact.
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