The ability to create custom campaigns that can be scheduled, segmented by location or other variables for future marketing efforts is great! We are able to see how effective our current campaign has been in reaching potential customers with new product offerings as well as existing products we offer through our website.
It would help if they had more data fields available so you could track additional metrics such as which channels were most successful at generating leads/sales versus others - but this isn't an issue of concern since it's free software from one of my favorite companies (Audience). I highly recommend using Audienti because it allows us to reach out to qualified prospects quickly without having to spend time manually creating ad groups ourselves.