The ability to create many different types of campaigns, both BANT/TPA and direct response. I like that you can have multiple people involved in each campaign.The ability to track results from all different channels. I dislike that it's not compatible with CRM systems like Salesforce or HubSpot. If you are looking for something that integrates well with your CRM system this might be one of the better options out there. We've been able to use Promoto to reach new clients through our website, Facebook ads, LinkedIn ads, email marketing, etc.