The best thing I like about it is, that you can manage all your campaigns in one place (Snappik). It's super easy to create new ads and target specific audiences. All my accounts are synced up. Nothing really bad to say. This tool does what they said when we bought them - "Create targeted ad units for multiple social media networks". We use this for our marketing activities, especially targeting small niches (eg German-speaking tourists visiting Berlin) where our competitors do not reach us at all. They show me how much money I have made through my account every month so I am motivated to keep working hard! If there were some more reporting options within each channel (FB or IG), this could be even better. But as we're only using FB Ads anyway - no complaints here. Also their customer support helps immensely. Targeted advertising has been a great.